It's About the Content, Stupid by MICHAEL FORCE

Thursday, March 18, 2010

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Many people focus on techniques. But in Internet marketing, it’s about the content, stupid. Anyone can learn to bid on keywords or take money for a sale. But what prevents prospect at your site from coming to the buying point? It’s the content. Content makes me decide if I’m buying or not. And I’m looking for a lot of things from your content. Original Content Earlier this year if you had a website with replicated content, you may have woken up one day to find yourself Google slapped. Or worse, banned for life. Especially if you had a landing page they said was “poor quality” or involved a get-rich-quick scheme. I know what you’re thinking. Google can go . . . Let’s leave it at that. The reality is that we HAVE to use Google. Until the next big thing happens, Google is #1 in search engine traffic. Yes, you want to use other search engines, too. But ignore Google, lose most of the market. So for now we have to play Google’s game. And right now, the name of the game is content. The #1 thing that puts you in danger is not having original content. That means content that can’t be found anywhere else. Not sure? Put it through a free plagiarism checker. It’ll show you where else on the Web your content appears. Your best bet? Create your own original website with your own original content. That doesn’t mean you have to spend hours writing, though. If you can’t do it, hire someone else to do it. You want to look professional—so use professionals to write your content. Good Content This is more for the customer than for Google. They don’t have a room full of people reading your content and judging it. Good content is for your prospects. If your content sucks, so will your sales. If your content is nothing but an excuse to use keywords, that qualifies as content that sucks. Your prospects won’t read it. And they won’t think much of you or your product, either. So what is good content? I knew you would ask that. So here it is: Good content has an interesting message. It is focused. It makes a point. Also, it’s in line with your personal brand. Finally, good content brings the prospect closer to the sale. Once again—if you can’t do it, hire it. It’s that important. Relevant Content Now this is a no-brainer. Google looks to make sure your content is “relevant” to the keywords you select. Meaning you can’t have one type of product and service and have content that is about something completely different. What does Google think is relevant? It contains the keywords you bid on. Specifically, Google looks for the keywords in the: • Title • First sentence • Last paragraph • Throughout the piece But there’s a fine line you walk here. Put too many keywords in there, and you are setting off red flags. So keep the percentage of keywords to total words at 3 to 5%. That’ll help rank you higher on the search engines. And give you good content, too. The bottom line? Don’t ignore content. It’s what makes prospects decide to stay or go. It’s what can draw them to you in the first place. And of course it’s what ranks you higher on the search engines. So pay attention to your content. Just remember: Original, good, and relevant. Do that, and you’re miles ahead of everyone else.
An industry pioneer, Michael got his start in internet marketing during the dot.com boom of the late 90’s. He realized the dynamic leverage that the internet provided when he saw millionaires being created, literally overnight. With a track record of success in sales organizations over the years, Michael combined his marketing skills with the power of the internet, and made his mark as one of top internet marketers of all time. Michael also realizes that there is more to success than an understanding of marketing techniques, however. He is an accomplished coach, mentor and motivational speaker who brings tremendous energy to everything he does, and who focuses his power and expertise helping people to change their own lives. He learned about success as the son of two entrepreneurs who ran a family business. From an early age, Michael was taught that we are the common denominator in our own success. It became apparent that with a solid work-ethic, as well as drive, motivation, focus, and fortitude, anyone can become successful—if they want to. An industry pioneer, Michael got his start in internet marketing during the dot.com boom of the late 90’s. He realized the dynamic leverage that the internet provided when he saw millionaires being created, literally overnight. With a track record of success in sales organizations over the years, Michael combined his marketing skills with the power of the internet, and made his mark as one of top internet marketers of all time. Michael also realizes that there is more to success than an understanding of marketing techniques, however. He is an accomplished coach, mentor and motivational speaker who brings tremendous energy to everything he does, and who focuses his power and expertise helping people to change their own lives. He learned about success as the son of two entrepreneurs who ran a family business. From an early age, Michael was taught that we are the common denominator in our own success. It became apparent that with a solid work-ethic, as well as drive, motivation, focus, and fortitude, anyone can become successful—if they want to. Michael and his wife Dalila, along with their brand new baby girl, spend time at their homes in California and France. The couple enjoy many activities, but Michael’s true passion is his business and in helping others to succeed.

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